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Advertising Research Foundation

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Promotion effectiveness: transcript proceedings : an Advertising Research Foundation key issues workshop, the New York Hilton, April 22, 1987.

by Advertising Research Foundation First published in 1987
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The New advertising research technologies, techniques, and applications--II: assessing their status and worth, case studies from users : an Advertising Research Foundation key issues workshop, the New York Hilton, December 16, 1983 : transcript proceedings.

by Advertising Research Foundation First published in 1983
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Researching the new electronic media: what we need to know, current projects, future possibilities : transcript proceedings : an Advertising Research Foundation key issues workshop, New York Hilton, December 15, 1982.

by Advertising Research Foundation First published in 1982
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The new advertising research technologies: progress to date, current applications, potential for better research : transcript proceedings : an Advertising Research Foundation key issues workshop, New York Hilton, December 16, 1982.

by Advertising Research Foundation First published in 1982
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Simmons 1982 national study of local newspaper ratings.

by Advertising Research Foundation First published in 1983
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ARF criteria for marketing and advertising research.

by Advertising Research Foundation First published in 1984
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National survey of television sets in U.S. households, Jan., 1969: including color and UHF

by Advertising Research Foundation First published in 1969
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ARF comparability study: a controlled field experiment comparing three methods of estimating magazine audiences

by Advertising Research Foundation First published in 1980
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Journal of advertising research

by Advertising Research Foundation First published in 1960
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The experts report on marketing research: online research, consumer insights & qualitative research, return on marketing investment, brand equity & advertising research : an ARF week of workshops event, October '99, New York City

by Advertising Research Foundation First published in 1999
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Media research: print research, television research, interactive media research, media accountability

by Advertising Research Foundation First published in 1999
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Toward better media comparisons: a report of the Audience Concepts Committee

by Advertising Research Foundation First published in 1961
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Are people reading institutional ads?: An answer from the people themselves, received and recorded by the Advertising Research Foundation, operated jointly by the Association of National Advertisers and the American Association of Advertising Agencies

by Advertising Research Foundation First published in 1943
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A.R.F., the Advertising research foundation: what it is, what it does!

by Advertising Research Foundation First published in 1951
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ARF guidelines handbook: the Advertising Research Foundation compendium of guidelines to good advertising, marketing and media research practice

by Advertising Research Foundation First published in 1990
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Copy testing

by Advertising Research Foundation First published in 1985
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Excerpts from New England advertising research day, December 8, 1976, Boston

by Advertising Research Foundation First published in 1977
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The relationship of advertising to corporate management

by Jay W. Forrester and Advertising Research Foundation First published in 1958
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Attention: a collection of the ... advertisements that have been most successful in arresting the attention of newspaper readers--taken from The continuing study of newspaper reading conducted by the Advertising Research Foundation

by Advertising Research Foundation and American Newspaper Publishers Associatio... First published in 1941
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Inquiries via reader service forms: what motivates them? : what do they mean for industrial advertisers? : a mail and personal interview study

by Professional Research Associates and Advertising Research Foundation First published in 1961
1 edition

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OLID: OL5144775A

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