An edition of Campaigning to the new American electorate
(2010)
Campaigning to the new American electorate
advertising to Latino voters
by Marisa Abrajano
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Campaigning to the new American electorate: advertising to Latino voters
2010, Stanford University Press
in English
0804768951 9780804768955
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Book Details
Table of Contents
Campaigning to a changing American electorate
A theory of information-based advertising
Campaigning to ethnic and racial minorities in the U.S.
Candidates' advertising strategies
Advertising effects on the Latino vote
The consequences of an information-based advertising strategy
The future of ethnically targeted campaigns
Epilogue : the 2008 campaigns.
Edition Notes
Includes bibliographical references and index.
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| December 3, 2010 | Created by ImportBot | initial import |